Books
MY BOOKS
Gestão da Comunicação Hospitalar
A work to fill the existing gap in the practical application of communication actions with a focus on strategic management in the hospital environment. It is an unprecedented work in the country, contributing to the updating of professionals, training of students and reflection of researchers in communication, health and administration.
Estratégias para a Acreditação dos Serviços de Saúde
This book was created to complement the existing bibliography on quality management, patient safety and accreditation of health services. The purpose was to bring together, in a single work, the main strategies to achieve accreditation in health organizations. Organizers: Andréa Prestes, Gilvane Lolato and J. Antônio Cirino
Management of Hospital Communciation
"Management of Hospital Communication" is a strong contribution to the important topic of communication. Mr. Cirino's book connects the fundamental knowledge of communication sciences to the practical application in the health sector for hospital management and should be a valuable read to organizational leaders from around the globe.
Ronald Lavater, CEO of IHF International Hospital Federation
Multiverso discursivo e textualidades problemáticas
This work, the result of J. Antônio Cirino's doctoral research, analyzes the discursive multiverse of the advertising Casais de O Boticário and proposes the verification of the different dimensions of consumption, citizenship, politics and religion.
